Northern Reflections’ President Lalonnie Biggar has been with the organization for over 20 years and in retail leadership roles for over 3 decades. Her career in fashion retail began at T Eaton Company, before advancing through senior executive positions at Dylex and Comark.

Maria Collins, a seasoned Certified Human Resources Leader (CHRL/CHRP), joined the Northern Reflections team in 2022 as the Vice President of Human Resources. With an impressive background spanning the retail and hospitality industries, including notable brands like The Body Shop and Old Navy, Maria brings a strategic and business-focused approach to leading People Teams.

Lisa Wiseman is Northern Reflections' SVP of Merchandising, and she oversees the company's product development, design, and merchandising teams. With over two decades of experience at Northern across multiple roles, Lisa has a deep and ongoing understanding of our customer and a passion for leading high performance teams.

Maryann Darling is the SVP Planning, Allocation and Logistics at Northern Reflections.

Prior to joining Northern in 2021, Maryann held leadership positions at prominent Canadian retailers such as Holt Renfrew and Club Monaco. Darling is a passionate leader who understands the value of earning trust and commitment across the business. She brings a strong collaborative approach to the team.

Hanspal Jando joined the team in 2021 and serves as Chief Financial Officer at Northern Reflections. Hanspal’s extensive retail experience, including Indigo and Red Apple Stores Inc., will play an integral role in engineering innovative business solutions, profitability and growth for the brand.

Carolyn Coles-Devine joined the Northern Reflections team in 2022 as the SVP Customer Experience and Chief Marketing Officer. As a retail industry veteran Coles-Devine brings 20 years of experience to her role, having previously managed the marketing and digital teams at Canada Goose and lululemon, two of Canada's most iconic retail brands.

Paula Benetello is an Advisor/Consultant providing, guidance, support, and advice on critical business initiatives, to the Northern Reflections senior leadership team and ownership. She has been with Northern Reflections for over 20 years and recently transitioned from her full-time leadership roles as SVP of Human Resources and Board Advisor.  

Christopher Kape is the majority beneficial shareholder and Director at Northern Reflections.

Outside of his work at Northern Reflections, Chris leads JAMCO Capital Inc (“JAMCO”), a family office venture capital firm actively investing its own capital and operating knowledge in a diverse group of companies and investments. He founded JAMCO in 2001 and since that time he and his team have provided private equity and strategic advisory services to more than 25 companies.

Shareholder and Director at Northern Reflections

Chris Webber; owner and founder of Tolland Consulting is a sought after expert in growing and stabilizing businesses, With a determined focus on growing shareholder value, Mr. Webber has leveraged visionary leadership and an unyielding customer focus to build innovative, profitable, and growth-oriented organizations.

In 1989 Chris started his career by helping his first technology client grow from 5 to 75 staff in two years. He brought that passion for growth to start a manufacturing company that he took public and today has a valuation in excess of $20 million.