About Us 2023

Iconic Canadian Apparel & Lifestyle Brand


Making Women Look & Feel Incredible Since 1985


Northern Reflections is an iconic lifestyle & apparel brand dedicated to making women look and feel confident, beautiful, and incredible.

With every closet staple or seasonal collection, our focus is to inspire every woman to truly cherish her wardrobe and own unique, forever-loved pieces that help define her personal style and build a closet that she is proud of.



1985, Guelph, Ontario: we embarked on a remarkable journey with a vision to curate timeless, high-quality styles that withstand ever-changing trends. Over the years, we have proudly served women of all ages through our sub-brands – Northern Getaway & the newly launched, Northern Traditions.


What began as a mere idea three and a half decades ago has since turned into one of Canada's most esteemed retail establishments, boasting over 100 stores stretching from coast to coast. Our success can be attributed not only to our exceptional selection of products but also to our commitment to providing unparalleled customer service.



Sustainability Initiatives

Our commitment to people, the planet, and products strengthens over time.


Customer Focus

Our in-store associates are ready to assist you in coordinating and building the perfect wardrobe.

Canadian Heritage

We embrace our future while honouring our heritage, and sharing our love for Canada.


We prioritize clothing that fits and flatters everyone, ensuring your wardrobe compliments you.

Inspired by Nature

Inspired by Mother Nature, our collections are curated with unique seasonal colours, creating a perfect muse.



Iconic Collection

An ode to our past favourites, this beloved collection features high-quality closet staples that feel at home in the city or at the cottage. Our signature graphic loon evokes a true Canadian heritage feel.



100% Cotton Collection

Loved for their lasting quality, our Cotton styles have become a symbol of Northern Reflections premium fabrics and tailored styles. We refresh these staples in seasonal hues and in a variety of fits to suit everyone's personal style.


Exclusively Designed Prints

Every one of our designs is dreamed up in-house by our designers here in Canada. From bold seasonal prints to the perfect hue, every detail is carefully planned so each piece turns out to be as unique as you.



Wardrobe Essentials

A timeless collection of our year-round wardrobe staples, these quality basics are what you reach for every day. These thoughtfully curated pieces are the foundation of effortless style and endless versatility.