Lalonnie Biggar


President at Northern Reflections

Northern Reflections’ President Lalonnie Biggar has been with the organization for over 20 years and in retail leadership roles for over 3 decades. Her career in fashion retail began at T Eaton Company, before advancing through senior executive positions at Dylex and Comark. In her leadership functions she is a known expert in product sourcing, contract negotiation and, most importantly, people development.

In her role as President, Lalonnie oversees our product development and design teams, our commercial network of 134 retail locations across Canada, e-commerce business, the sourcing office in Asia as well as our operations, logistics, HR, and finance departments. She is now spearheading major strategic initiatives to significantly grow the company’s ecommerce business and all aspects of its multi-channel retail operation, while implementing a state of the art Point of Sale system. A passionate people leader, Lalonnie is often referred to as the heart and soul of the Northern Reflections brand and continues to be a source of inspiring leadership for our 900 associates around the world.